How Potent Is Your Event Data?

The potency of data is time-sensitive, and it is most effective in the present moment. As time passes by, the value of the data diminishes, and the potential for enhancing the outcomes of your events decreases with it.

In Totem’s latest blog post, Director of Growth Rob Prevett delves into the topic of event data shelf life. He introduces the concept of Data Potency, offering insights and solutions for maximising the value of real-time live event data.

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