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Posted By: Jen Parkin 26 January 2023

2 October 2025

Case Study: Inside the Global Launch of the BBC’s Planet Earth III with Sally Brookes, Sarah Bidder and Jenny Walsh

In this episode of the ICE 5at5 Podcast, host Jenny Walsh speaks with Sally Brookes (Head of Global Events, BBC Studios) and Sarah Bidder (Senior Event Manager, BBC Worldwide) about the global launch of Planet Earth III. They discuss the ambition to break away from traditional premiere formats, the creative decision to spotlight the producers behind the lens, and how an immersive venue experience brought years of extraordinary content to life. From engaging new audiences to sparking worldwide buzz, Sally and Sarah share the objectives, challenges, and standout moments that made this launch truly one of a kind.

24 September 2024