Cvent Looks to the Future

Imagine stepping into an event a decade from now, where the lines between the physical and digital realms dissolve into a tapestry of innovation and excitement. Much like our smartphones, smart homes, and smart cities, the Cvent team envisions a world of smart events with technology at the heart, pushing the boundaries of imagination.

Picture smart tiles beneath your feet, harnessing energy from your every step to power the event. Turnstiles whirring as mini turbines, generating electricity from the flow of attendees.

Hungry? Imagine 3D-printed delicacies crafted on demand, tailored to your taste and dietary needs. Robots glide through the crowd, not just serving coffee or mixing cocktails, but also engaging in witty banter and making personalised recommendations.

Ever been in a crowded venue where understanding the speaker was a challenge? In this future, 3D audio beams different languages or content to individual sections of the audience, creating a truly personalised experience for each attendee.

And who’s that mingling beside you? It might be an AI-generated digital twin, indistinguishable from a real person in appearance and conversation. These virtual companions enhance networking, provide instant expertise, and adapt seamlessly to your preferences.

As we journey through the dazzling possibilities of B2B and B2C events in the next decade, technology isn’t just a tool—it’s the magic that transforms gatherings into unforgettable adventures. But why wait a decade. There are so many cool innovations happening right now that can begin the journey to your smart events future, today!

HYPER-PERSONALISED ATTENDEE EXPERIENCES: The future of events lies in personalisation. Cvent is investing heavily in tools that allow event marketers to tailor every aspect of the attendee experience. This includes personalised agendas, networking opportunities, and content recommendations driven by AI and machine learning. The goal is to increase attendee engagement and amplify the impact of each event, making every attendee feel uniquely catered to. AI will enable real-time adjustments and insights, further enhancing the personalisation process.

COMPREHENSIVE EVENT LIFECYCLE MANAGEMENT: As events grow in complexity, so does the need for robust planning tools. Cvent is dedicated to enhancing the event lifecycle, providing planners with more comprehensive tools that cover every stage of the event planning process. Solutions are designed to support even the most complex events, ensuring seamless planning, execution, and post-event analysis. AI-driven analytics will offer deeper insights into event performance, helping planners make data-informed decisions and optimise future events.

EMPOWERING DECENTRALISED EVENT MANAGEMENT: We are enabling organisations to empower more people within their teams to self-manage events using Cvent. This approach, focused on “Empowering the Field,” means Cvent isn’t just for your major events but is a versatile tool for all types of gatherings. By supporting a centre of excellence model, we help organizations ensure that even smaller, decentralized events are managed efficiently and effectively within set guidelines.

ENHANCED USER EFFICIENCY: User efficiency is at the heart of our product development. We are committed to making our platform easier to use, helping planners save time and focus on the strategic aspects of their jobs. By streamlining workflows and improving user interfaces, we aim to make event planning more intuitive and less time-consuming. AI-powered automation will handle routine tasks, allowing planners to dedicate more time to creative and strategic initiatives. Moreover, Cvent is helping customers unlock new insights in their data. Leveraging AI, we provide tools that not only analyse past event data but also predict future event performance, such as registration counts and show rates. This predictive capability empowers planners to make proactive decisions and optimize their events for better outcomes.


The best event technology stands out by offering a broad and deep feature set, combined with the most robust customer support. Strong, end-to-end technology platforms are uniquely positioned to meet enterprise expectations as advances in technology move us into an exciting future. It’s the long-standing event technology organisations that will provide innovation whilst keeping a firm emphasis on security, stability, and data privacy. These attributes ensure that organisations can deliver exceptional event experiences, regardless of scale or complexity, whilst taking advantage of the innovations that are bursting out day by day.