B Corp certified event agency Broadsword has launched a practical sustainability guide to help event professionals reduce environmental impact and plan greener experiences. From marketing and communications to merchandise and gifting, the guide offers actionable advice to build more sustainable event strategies that create lasting, positive change.
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The ICE Annual Benchmarking Report 2025, supported by Cvent, reveals a confident and evolving corporate events industry, with brands placing renewed trust in live event marketing. The report shows that event organisers are taking on broader roles, delivering greater impact with smaller teams, and gaining increased recognition as strategic business partners. With 61% identifying as both strategist and deliverer, and 90% tracking event performance, organisers are proving their ability to drive ROI, harness technology, and shape business success through live experiences.
Creative communications group DRPG has announced two key leadership updates within its Live Division, reinforcing its commitment to creative excellence and world-class experiences. James Khan joins as Head of Creative for Environments from Smyle, bringing over 25 years of experience in exhibitions, museums, and immersive brand storytelling. Meanwhile, Brad Harris has been promoted to Head of Creative for Events, building on a 15-year career at DRPG. Together, their appointments mark a bold step in DRPG’s continued investment in talent, innovation, and sustainable growth across its global operations.
Jack Robertson for ICE-HUB reflects on the balance between AI-driven personalisation and human intuition in the event industry.
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