In this episode, Ciarán McManus, Corporate Account Manager at ICC Belfast sits down with Jo Morris, VP of Brand Experiences & Engagement, ITV Studios and Abs Patel, Senior Account Manager at 2Heads to discuss ITV Studios’ award-winning transformation at MIPCOM 2023.
They talk about the strategic shift from a traditional corporate presence to an immersive, welcoming ITV Studios House—designed to foster deeper connections in a changing business landscape.
Jo and Abs share insights into the event’s objectives, the challenges of rethinking the space, and how they created a relaxed, engaging environment that stood out from the competition. They also explore the impact of the pandemic on event formats, the transition back to in-person experiences, and the business results of their bold new approach.
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