In this episode, Denise van den Outenaar, Business Development, RAI Amsterdam sits down with Alice Detre, Director – Experiential Lead at Microsoft UK, as she takes us inside her fast-paced, dynamic world in events.
From overseeing large-scale activations like the recent AI Microsoft Tour at ExCeL London to leading digital marketing and social teams, Alice shares what a “typical day” looks like (hint: there isn’t one!).
She shares her passion for storytelling through experiences, the thrill of watching an event come to life, and why — even after 23 years in the industry — she’s still as energised as ever.
Alice also shares her all-time favourite event moment, her “pinch me” career highlight, and offers honest, practical advice for anyone looking to break into the events industry.
Tune in here