In this episode, Rebecca Watts, Event Activation Manager – Global Events at Sage, sits down with May Sollinger from the Vienna Convention Bureau to share the inside story of Sage’s latest UK roadshow.
Traditionally, this event has been all about getting out there — meeting customers and prospects face-to-face across multiple locations. But this year, Sage took a bold new direction.
Rebecca walks us through the strategy, objectives, and creative decisions that made this 7-location, 5-week roadshow truly stand out. From reinventing a long-standing format to driving deeper engagement, this is a must-listen for anyone thinking about taking their brand on the road.
Tune in here