In this episode of the 5@5 Podcast, Michael Webber, Regional VP at Cvent, sits down with Melissa Vilders to explore her journey from high school event enthusiast to leading global experiences at SAP. Melissa reflects on her early love for events and how that passion has evolved into a career defined by bold thinking and a strong human-centred approach.
Throughout the conversation, Melissa emphasises the importance of rethinking norms and not just thinking outside the box—but burning the box entirely. She shares how she balances creativity with stakeholder expectations using a strategic 70/20/10 model and stresses that true innovation often begins with challenging the status quo.
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