In this episode of the ICE 5at5 Podcast, Charlotte Mist, Events Director at Elsevier, joins Adrian Evans, Director of Sales – Conference & Business Events at ACC Liverpool, to explore how event teams can measure success in smarter, more meaningful ways.
Charlotte shares how Elsevier uses qualitative insights, attendee sentiment, and real-time engagement data to understand what truly resonates with delegates. She discusses why curiosity, adaptability, and a willingness to experiment are critical skills for today’s event professionals — and how teams can use insights to shape better content, stronger connections, and more impactful experiences.
🎧 Tune in to hear Charlotte’s perspective on redefining ROI and building event strategies that go far beyond the numbers here!