In this episode of the ICE 5at5 Podcast, Lucy Spensley, Head of Venue Sales at Farnborough International Exhibition and Conference Centre, is joined by Sarah Alspach, Chief Marketing Officer EMEIA at EY, to share her career story and leadership insights.
Sarah discusses her role overseeing brand, marketing and communications across a complex professional services organisation, where creativity, data and commercial thinking come together. She reflects on why there is no typical day in her role and how events play a vital role in building relationships, reputation and business growth.
She also shares advice for those considering a career in events or marketing, encouraging curiosity, hands on experience and a people first mindset as the industry continues to evolve.