Encore

Posted By: isp@origin-services.co.uk 23 November 2022

23 January 2026

Attention Is the New Currency in Corporate Events

Building Event Experiences That Last: Creative Director Low Kee Hong on the Art of Connection

In today’s attention economy, audiences are flooded with conferences, brand activations and corporate gatherings, making attention harder than ever to capture. Simply booking a venue and filling a schedule no longer guarantees success – engagement and emotional impact are now the true measures of event effectiveness.