Articles by Editor


Attention Is the New Currency in Corporate Events

Building Event Experiences That Last: Creative Director Low Kee Hong on the Art of Connection 

In today’s attention economy, audiences are flooded with conferences, brand activations and corporate gatherings, making attention harder than ever to capture. Simply booking a venue and filling a schedule no longer guarantees success – engagement and emotional impact are now the true measures of event effectiveness.









DRPG Expands Global Presence with New London Studio & German Acquisition

DRPG has expanded its global footprint with the opening of a new London studio, Studio Dean Street, and the acquisition of Munich based film and virtual events agency RPNext. Together, the moves strengthen DRPG’s creative, film and digital capabilities across the UK, Germany and the wider DACH region.