Case Study – AER – AER Annual Conference

In this episode, Christina Haile, Marketing and Event Management at AER Kooperation, chats with Denise van den Outenaar, Business Development at RAI Amsterdam, about the AER Annual Conference.

Christina reflects on the 2023 edition, where she took the event to Amsterdam for the first time—bringing together around 300 participants from across Germany. She shares insights on the challenges and opportunities of hosting the event in a new location and conducting the entire programme in English.

The conversation dives into the event’s objectives: inspiring and motivating members, offering valuable training, and fostering networking opportunities. Christina also talks through the delegate journey and what made the on-site experience truly special.

Tune in here