Join Lucy Spensley, Venue Account Director at Farnborough International Exhibition and Conference Centre, as she chats with Katherine Stevens, Head of Events at the Association of British Insurers (ABI).
In this episode, Katherine shares insights into the ABI’s flagship Annual Conference, highlighting its 39th edition’s success. Discover how the event:
– Grew attendance to 650 delegates,
– Introduced innovative features like driverless vehicles and inclusive spaces,
– Doubled profit targets while enhancing social media engagement by 47%,
– Delivered an impactful agenda aligned with ABI’s purpose and strategy, including societal outcomes such as trust, sustainability, and market development.
Katherine also discusses the value of moving to in-house production, fostering pride within her team, and setting a high standard for future conferences.
Tune in to learn about the challenges, strategies, and rewarding outcomes of planning a large-scale event with limited resources.
Tune in here