Case Study: Inside the Global Launch of the BBC’s Planet Earth III with Sally Brookes, Sarah Bidder and Jenny Walsh

New podcast episode!

In this episode of the ICE 5at5 Podcast, host Jenny Walsh is joined by Sally Brookes (Head of Global Events, BBC Studios) and Sarah Bidder (Senior Event Manager, BBC Worldwide) to share the story behind the global launch of Planet Earth III.

They reflect on the creative ambition to do something completely different, the importance of showcasing the producers behind the lens, and how immersive venue design brought years of breathtaking content to life. From engaging new audiences to generating global buzz, Sally and Sarah discuss the objectives, challenges, and standout successes that made this launch such a unique and powerful moment.

Tune in here: https://bit.ly/42p2qOJ

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