In this episode, Anita Howard, Strategy Director at ICE, sits down with Joost Bijsterveld, Director of Global Customer Experiences at Philips. Joost shares insights into one of the ICE award-winning events Philips has participated in—the HIMSS conference, one of the largest health IT shows globally, drawing over 10,000 IT professionals from the healthcare industry seeking inspiration and innovation.
Joost discusses how Philips’ stands are designed to be interactive, featuring live demos, expert guidance and mini-experiences to engage attendees. In 2024, they introduced something exciting—a fast-paced, theatre-quality production blending live and digital performances.
Tune in to hear more about how they’re transforming the way people experience innovation!
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