Case Study: Manuela Eurich of Siemens and May Sollinger of Vienna Convention Bureau Share the Story of Siemens’ ICEAWARD-winning Lichterfest (Festival of Lights)
In this episode of the ICE 5at5 Podcast, Manuela Eurich from Siemens joins May Sollinger from the Vienna Convention Bureau to share the story behind Lichterfest (Festival of Lights) — Siemens’ ICEAWARD-winning winter celebration in Erlangen. What began as an employee event grew into a citywide festival of light, inclusion, and community. Manuela reflects on how the project brought people together through creativity, sustainability, and shared purpose, illuminating Siemens’ values in the most inspiring way.
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