The CO-OP in-house Agricultural teams are fully integrated with their farming communities and, as part of this relationship, they love to host both their farming partners and farm-loving customers at a selection of British Agricultural shows.

The Festival of Farming event in 2019 was a cutting-edge, fully creative and immersive experiential event that had a clear focus across sustainability, disability and British farming which hit every audience!

At ICEDAY, Kevin Christensen, Sales Director ar Cvent interviews Jade Weeder and Eleanor Scott, Assistant Event Managers at the  Co-op where they both shared how they delivered a successful show to excite their customers and visitors, whilst building on their already strong relationships with the farming community. Find out how they conveyed important sustainability and farming messages and how they brought to life a colourful, fun festival feel to their event.

Watch here