Excel London, part of the ADNEC Group, has unveiled a fresh brand identity as it prepares to celebrate its 25th anniversary in 2025, signaling the start of an exciting new chapter in its journey.
This refreshed visual identity aligns with Excel London’s ambitious new mission: to become the world’s premier event destination. With major developments underway—such as the opening of London’s largest entertainment district, Immerse LDN, and the addition of a 25,000 sqm (270,000 sqft) expansion—the venue is set to offer an unparalleled experience for clients and visitors from across the global events industry.
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