ExCeL London unveils new dedicated immersive entertainment district set to be largest in UK.

This Summer, ExCeL London, part of ADNEC Group, will launch the first phases of Immerse LDN, set to be the UK’s largest immersive entertainment district and offering new afterhours and hospitality opportunities for the events industry.

Spanning more than 160,000sqft once fully complete, Immerse LDN will be dedicated to showcasing world-class immersive experiences and original productions across brand-new purpose-built venue spaces in the heart of London’s Royal Docks – set to the backdrop of ExCeL London’s newly developed waterfront.

Bringing together some of the biggest names in TV, film, music, art and gaming, as well as a variety of original productions, Immerse LDN will celebrate the very best of immersive entertainment and build upon the success of previously hosted events including Jurassic World: The Exhibition and Disney100: The Exhibition, which have collectively sold more than 600,000 tickets.

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