Globally, we are witnessing an experience-driven economy, whereby individuals are prioritizing experiences above all else. In response to the growing trend for experiential events, global hospitality company Convene has introduced “The Convene Christmas Market,” a fully-curated, premium holiday event destination.
Designed for corporate holiday parties of 500 guests up to 1,000, the inaugural Convene Christmas Market was curated by Convene’s experiential event experts, simplifying and streamlining the event planning process for clients. One of its London venues, Convene Sancroft, St. Paul’s, has been transformed into an immersive holiday party wonderland that required a two-day build-out to create a Christmas Market-like setting complete with festive food and beverage stalls, a fun-fair activity center, and Apres-Ski-inspired lounge areas; a turnkey holiday party experience, the only thing clients had to do is reserve their night.
In place from December 9 – 20, the Convene Christmas Market includes:
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Festive food and beverage stalls serving gourmet hot dogs, a selection of arancini, a raclette bar, artisanal pizzas, a dessert stall with donut wall, fresh churros with customizable toppings, mulled wine, and a selection of beer, wine, cocktails, and soft drinks
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A lounge designed to resemble the living area of a ski chalet inclusive of twinkle lights and a faux fireplace
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A Fun Fair setup with a selection of games and activities to bring out guests’ competitive side
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A lounge area projecting It’s a Wonderful Life on screens where guests can take a reprieve from all the activities or sit at a picnic table to enjoy the festive fare
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“Instagrammable” moments set throughout the venue including a winter sleigh ride, a faux ski run, and a winter wonderland
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A stage and dance floor in the Grand Hall ideal for a DJ or live music performance
In its inaugural year, the Convene Christmas Market at Convene Sancroft, St. Paul’s reached 80% sellout with an average event size of over 610 guests. A successful activation, the Convene Christmas Market will return to the UK next year from December 8-19, 2025. Learn more here: https://convene.com/lp/uk-
Watch time lapse of build here