Hitachi Vantara Presents Unplugged FY24: A Cinematic Global Experience Chasing the Sun
” with a global cinema activation themed “Chasing the Sun.” As part of their sales launch strategy, this event highlighted the company’s core values of collaboration, energy, and teamwork. The project involved managing live screenings of the ‘UNplugged’ film simultaneously in 11 cities across EMEA and APAC, ensuring a seamless experience for all attendees.
The execution required meticulous planning and coordination to manage cinemas in London, Paris, Zurich, Frankfurt, Barcelona, Bangalore, Singapore, Beijing, Tokyo, Sydney, and Hyderabad. Each venue was carefully selected to ensure a high-quality viewing experience and coordinated with local cinema management to guarantee technical compatibility and a prompt launch. Advanced scheduling and communication tools were employed to synchronize the screenings across multiple time zones, preserving the sense of a live, global event.
Logistics for guest arrival, seating, and comfort were meticulously organized, with branded materials and refreshments provided to enhance the viewing experience. The ‘UNplugged’ film captured Hitachi Vantara’s collaborative and innovative culture through spoken word, avoiding traditional presentation slides. Recordings of the event proceedings and audience interactions were uploaded to the company’s internal platform for wider access and future reference.
Advanced tools, pre-event technical checks, and local team insights effectively addressed challenges such as synchronizing global events, ensuring technical consistency, and catering to diverse cultural preferences. The event successfully united Hitachi Vantara employees worldwide, reinforcing the company’s message of unity and collaboration.
Hitachi Vantara’s UNplugged FY24 sales kickoff was a resounding success, setting a new standard for global corporate events. The “Chasing the Sun” theme symbolized the company’s global reach and demonstrated its ability to innovate and adapt. The positive client feedback and seamless execution highlighted Hitachi Vantara’s commitment to excellence and customer satisfaction.