In this episode of the 5 at 5 Podcast, Micheal Webber, Regional Vice President at Cvent, chats with Jackie Zirkman, Event Manager at Northwestern Mutual. Jackie walks us through her fast-paced life as an events manager and emphasises the importance of being adaptable in the events industry.
Jackie discusses the shift from traditional events to more creative and data-driven ones, noting these have a greater success and better engagement. She touches on an exciting project that is set to launch in July and shares insights into the event’s objectives.
From advice for young professionals in the industry to tailoring events to a specific audience, this is a must-listen.
Tune in here