In this episode of “My Story,” Anita Howard, Director of the ICE HUB, engages in a captivating conversation with Nicola, the visionary behind The Event Strategist and former Global Vice President of Event Marketing Strategy for SAP. Nicola recounts her expansive journey in the event marketing strategy realm, detailing her strategic innovations for events ranging from 25 to 25,000 participants, her transition towards integrated event portfolios encompassing physical, digital, and hybrid formats, and her global experience across multiple continents. This intimate interview unveils Nicola’s profound impact on the event marketing industry and her unique insight into the regional nuances that drive global event success.
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