Lucy Spensley chats with Priscilla Lim, Senior Events Manager at IR Magazine, about the success of the IR Magazine Awards in Canada. With just four months to plan, the event exceeded profit targets by 35%, grew attendance by 11%, and achieved a 225% boost in social media engagement.
Priscilla shares key strategies, including a FOMO ticketing approach and seamless collaboration with external suppliers and their UK events team. Beyond financial success, the event bolstered IR Magazine’s reputation, with 4.85/5 attendee satisfaction and enhanced team morale.
Tune in to discover how they delivered record-breaking results and navigated challenges in the competitive events space.
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