ServiceNow transformed its Knowledge 2024 global user conference in Las Vegas by reimagining the expo experience. In collaboration with Freeman, Sparks, and a range of creative and AV production teams, they designed an engaging, intuitive space that highlighted ServiceNow’s cohesive platform. Attendees explored immersive learning, networking, and hands-on consultations through a hub-and-spoke design. The environment seamlessly connected experts, solutions, and audience interests, making the journey both informative and interactive. Learn more about how this innovative approach created an impactful experience for all involved.
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