Collaboration

In this episode of the ICE 5at5 Podcast, Joshua Slusarz from Bloomberg joins David Caldwell of Maritz to discuss the future of event marketing and the skills driving the next generation of professionals. Joshua shares insights on curiosity, adaptability, and how AI and data are transforming the role of event teams in shaping business success.

Freeman’s 2025 Trends Report reveals a major shift: commerce is now the top reason people attend events—outranking experience, learning, and networking.