The Fresh Group move into new Manchester City Centre Headquarters as part of their recent strategic developments and growth…
Global brand experience agency fresh has taken on new headquarters this month in a prime Manchester city centre location overlooking the town hall in Albert Square.
In its 20th year, and after more than a decade in South Manchester, fresh has finally found its home in Manchester. Their new hybrid working space provides a flexible environment for their team of over 80 people to work, host client and team presentations and workshops in the building’s purpose-built auditorium and soak up everything the city’s creative community has to offer. Being in the city centre also means better connections to welcome new and long-standing clients through the door as well as the amazing suppliers on their doorstep.
Speaking about the move Lee Harris, CEO, says “We are incredibly excited about our relocation to Manchester City Centre. Our new hybrid office in Albert Square supports our fresh green promise with excellent public transport links. We’re proud to be moving to a Bruntwood building, who are collaborating with Manchester Climate Change Agency to develop new building standards, supporting the Greater Manchester Local Energy Market initiative.”
Building on the agency’s brand refresh last year, fresh are supporting their global clients through brand activations, events and creative communications. Recently, the agency has invested in expanding their Creative Communications and Film and
Social teams to strengthen their offering. They have recently launched a social campaign to shout about their office move, including a film featuring a handful of their team
Lee continues, “As we embark on this next chapter, I’m honoured to lead fresh into its next stage of development. We’ve come a long way in 20 years, and I’m immensely proud of our amazing team who have consistently delivered outstanding results, collaborating with world-leading brands and forging long term partnerships. We’ve got more exciting news coming soon, including celebrations for our 20-year anniversary! The future is bright, and I couldn’t be more excited for this next chapter of fresh.”
The move will drive the agency’s future creative strategy which their Chief Creative Officer Stuart Whittle is leading, “With creativity being the beating heart of fresh, Manchester couldn’t be a better fit, immersing us in rich culture and artistic influence at every turn. Being bystanders isn’t our style; we’re influencers, and this move puts us in prime position to do just that. Diving headfirst into the city’s bustling energy, dynamic landscape, and creative essence, we’re ready to make our mark on Manchester.”
The new headquarters marks an exciting milestone for fresh, positioning the agency in the heart of Manchester’s vibrant centre, ready to drive innovative and creative solutions for their global clientele.
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Overview of fresh
The fresh Group is a leading global brand experience agency who has been delivering activations with their long-standing client partners since 2004. An award-winning agency, they create amazing global brand experiences using joined-up thinking and a true partnership approach. Through live events, brand activations and creative communications they help brands connect with audiences, change perceptions and inspire action.
This approach has made them the trusted partner of some of the world’s biggest brands delivering global projects across a wide range of sectors including telecoms, tech, retail, FMCG, finance, automotive, education and the public sector.
For more information on fresh, visit our website