Cvent

Posted By: Jen Parkin 26 January 2023

14 October 2025

ICE Benchmarking Report 2025: Event Organisers Driving Impact as Brands Put More Faith in Events

The ICE Annual Benchmarking Report 2025, supported by Cvent, reveals a confident and evolving corporate events industry, with brands placing renewed trust in live event marketing. The report shows that event organisers are taking on broader roles, delivering greater impact with smaller teams, and gaining increased recognition as strategic business partners. With 61% identifying as both strategist and deliverer, and 90% tracking event performance, organisers are proving their ability to drive ROI, harness technology, and shape business success through live experiences.

2 October 2024